All of these applications, called SEO, basically express the success that occurs thanks to the combination and synchronization of many parts. However, for a successful SEO work, each point must be optimized in the best way.

In this context, optimizing images is often overlooked. In many sites today, images are uploaded to sites that are in the design phase without being optimized. For example, many people upload a great looking image with a file name such as “IMG53684.jpg” and this image name basically means nothing to Google. As a result, a valuable SEO asset can be wasted without proper optimization and planning. Instead, it is important to make more proper naming.

Why is Image SEO Important?

Google’s image searches are increasing day by day. In other words, internet users regularly perform visual searches through search engines. For this reason, visual SEO is very important in order to make your site stand out. Because individuals have now started to look for brands visually, and sites that cannot adapt to this order fall into the background.

Visual SEO is a very important application, especially for an e-commerce site. Because most likely, if you are an e-commerce site, hundreds of your images will be uploaded to the site. You need to be aware that if these images are not properly optimized, you will likely fall behind in a huge amount of potential traffic and rankings.

Thanks to the development of image search technologies, the value in searches in image optimization will change enormously. For example, internet users may prefer images to purchase products. In this case, it is an indicator of the importance of visuals.

E-commerce Image Optimization

If you own an e-commerce business, you know how important SEO is. Because you are aware that even the slightest change you make on your site can move you to the top.

One of the things that will make you stand out from your competitors is image optimizations. Images account for more bytes than any other part of a website. It is especially valid for e-commerce sites. Because they tend to have hundreds if not thousands of products and therefore product images. All these product images have a huge impact on the performance of your site. This greatly affects your retention rate and conversions.

Therefore, optimizing your site’s images is considered one of the best ways to improve website performance and SERP ranking. This is especially useful when it comes to large e-commerce sites.